7 Trendy Careers in Personal Training, Nutrition & Pilates

In the last articles, you have learnt the 7 career change opportunities and 8 places where to find new career ideas. Here we go through the trending careers for personal training, pilates and nutrition that are raising on Google Trends.

We searched from the places we mentioned in the previous chapters and selected ten career ideas within our industry of competence: fitness, nutrition and Pilates. We have also added a bonus career idea related to our sector using Google Trends.


Personal Trainer


The human body is always changing during a lifetime and keeping it on a good shape is one of the best ways to be happier in life. Becoming a fitness trainer is about helping people feel better with their bodies, live a healthy life and inspire an active lifestyle. To become a personal trainer, you need to be fully qualified before you are allowed to teach.

Some fun facts:

  • The US celebrity trainer Tracy Anderson is worth over $100M and the membership to her gym in New York costs $900/month.
  • 51% of personal trainers say do not get stressed at work, compared to only 21% of office workers.
  • Average hourly rate: £20-£100.

Check out the trend below:

 personal trainer trend



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career change cover




Weight Management Consultant


With the UK being the “Fat Men in Europe”, weight loss consultants, nutritionists and trainers are in the ideal country. Reducing fat in people also helps with psychological issues and it’s very easy to understand why: just search online for weight loss benefits, you find lots.

Fun (or maybe sad?) facts about weight loss:

-         The UK is the “Fat Man of Europe”

-         Currently, 27% of adults and 20% of children (aged 10-11) are obese

-         Annual cost to the NHS is £5.1 billion, projected to £9.7 billion by 2050.

Look at the trends below:

 weight loss trend

Note: this Google trend cannot be a substitute for your due diligence. A trend can represent what people search online about weight loss, but this doesn’t mean they need a weight loss consultant.




Closely related to weight management consultant, the nutritionist is not just helping people to reduce weight, but also to provide healthy lunch ideas. Nutritionists improve the eating habits of their clients by auditing their diets and lifestyle.

Have a look at the Google search trends below for “healthy lunch ideas”.


Some of the most nutritious food is definitely fresh lemons. They have some benefits which are unknown for most.

Have a look at the searches for “lemon water benefits”:

 lemon water benefits trends



Pilates classes near me


“Pilates classes near me” might not sound like a career idea, but it’s definitely a tactic to use when setting up your own Pilates business. People who are looking for Pilates have increased the amount of search on Google for Pilates classes that near them. These potential clients do not want to travel far for their classes.

You can use this tip to publish your own website in a specific location where people are looking, for example, read again how Joe Hopkins built her business with her website.

Have a look at this trend for “Pilates classes near me”:

 pilates classes near me



Gym Trainer


Being a professional fitness trainer is not the same as working as a gym trainer and instructor. Personal trainers can work any time anywhere, they go to clients’ homes or at the gym. The gym instructor is an employee of a gym and he offers assistance to all members.

Have a look at the “gym trainers” trends on Google:

 gym trainer trends



Wellness Coach


The health and wellness coach looks at the overall wellness of a person, not just diets or weight loss but also stress-related issues and positive mindset. He can be more like a partner who will support everyone when people feel they want to quit.

There is a lot of demand for Wellness Coaches in the corporate environment, lots of companies employ these professionals to look after the wellness of their employees.

This is the trend for “wellness coach” on Google Trends, even if the interest is not skyrocketing, over time it has been rising:

health coach trends



Bonus career: Crossfit instructor


Fitness training doesn’t have a timed workout, that’s why Crossfit was born. Greg Glassman, the founder of Crossfit as a discipline, defined it as follow:

“constantly varied functional movements executed at high intensity across broad time and modal domains”.

In simple words, it’s about doing different movements quickly within a short period of time. Have a look at the trends below: 

crossfit instructor trends



In the last 3 chapters, we have strategically talked about how to find great career ideas. In the next chapters, we will have a closer look at how to choose your new career idea.  

 Jump to chapters: 

  1. Introduction 
  2. How to find career change opportunities
  3. Where to look for career ideas
  4. Trending careers in sport and nutrition
  5. Choosing a career and specialization
  6. Evaluating your new career move
  7. Validating your new career move
  8. University, online course, or diploma
  9. Finding a job or building your own business
  10. Pros and cons of changing career in peak season
  11. Final thoughts
  12. Quotes from our career advisers
  13. About the author - Luca Tagliaferro