The

Fitness

Index

The Trends, Brands & Influencers

Powering The World of Fitness 2020

Whether you are running, CrossFitting or trampolining, there's no doubting that fitness is a hotter topic than it ever has been. And, whether it's powerhouses like Nike and Addidas dominating the industry, upcoming names such as Lululemon or those leading the burgeoning nutrition and wearable fitness market, there are so many brands keeping us well dressed and well equipped to keep fighting fit.

But who are the biggest brands in the fitness game and how do they stack up against one another? Which are the trends and workout we can't get enough of and how do these change around the world?

We’ve put together this ranking of 100 of the biggest fitness brands in the world, taking into account Google searches, engagement, social following and more.

2020’s Hottest

Fitness Brands

Ranked

Analysing factors that cover social following and engagement as well as consumer interest and the way this has changed over the last year, who are the hottest fitness brands in the world right now?

2020’s Hottest Fitness Brands

1

Nike

2

Adidas

3

Ivy park

4

Oysho Sport

5

New Balance

6

Joah Brown

7

Champion

8

Peloton

9

Puma

10

Girlfriend
Collective

2020’s Hottest Fitness Brands Ranked

Rank

Brand

Instagram
Followers

Engagement
Rate

Global Search
Volume

Instagram
Hashtags

% Change in
Search Interest

Overall Score
/100

The fitness trend with the biggest increase in popularity this year is ‘biohacking’, with a 28.91% increase compared to last year. But what is biohacking? It’s essentially wellness taken to the extreme, applying science to stay healthy, with one prominent biohacker claiming the approach will help him live to 180!

Following this, some less radical trends which have seen traction include spinning (11.06%), as part of a wider shift toward group exercises and classes, as well as functional training (up 7.8%), which is training focused on improving everyday movement patterns that you’ll use in everyday life, whether it’s squatting to tie your shoelace or pushing a door open.

However, it was surprising to see just how many fitness trends have dropped in popularity over the past twelve months.

For example, searches for CrossFit and Zumba have dropped by -12.23% and -11.32%, while those for the TRX Total Resistance system dropped by -23.24%.

The Most Powerful Fitness Influencers

‘Influencers’ seem to be popping up in every industry, but in more recent times, fitness has seen a surge of individuals and experts with a strong following on social media, with hundreds taking to YouTube and Instagram to share workouts, inspire your fitness regimes and motivate the millions. Just look at the popularity of Joe Wicks’s home PE lessons for kids, for example!

But who are the fitness influencers who have seen the biggest increase in popularity in the last twelve months, which have the biggest reach on social media and how much could all those followers be potentially earning them?

Top Five Most Powerful Influencers

Here are the top five fitness influencers with the largest combined social followings across Instagram and YouTube.

1

Michelle Lewin

Combined subscribers

14,096,082
2

Jen Selter

Combined subscribers

12,889,104
3

Anllela Sagra

Combined subscribers

11,986,757
4

Kayla Itsines

Combined subscribers

12,757,580
5

Ana Cheri

Combined subscribers

12,624,024

Top Five Rising Stars

Here, we’ve looked at which of the 100 most followed fitness influencers have seen the biggest increase in searches in the last twelve months.

1

Stephanie Buttermore

Search Increase

145.10%
2

Hanna Öberg

Search Increase

103.27%
3

Natacha Océane

Search Increase

47.22%
4

Krissy Cela

Search Increase

33.70%
5

Pamela Reif

Search Increase

31.69%

The Most Powerful Fitness Influencers Ranked

Rank

Name

Search
Term

Instagram
Followers

Esimated
Earnings per
Post

YouTube
Subscribers

Esimated
Earnings per
video

Combined
Subscribers

Combined
Earnings

% Change in
Search
Interest

Every Country’s Favourite Fitness Brand

We’ve already identified the most popular fitness brands in the world, but how does this change across the globe? It’s little surprise to see that the two sportswear giants Nike and Adidas lead the way, but which comes out as the global favourite?

Adidas is favoured in 58 countries, including its homeland of Germany, whereas Nike is the preferred fitness brand in a whopping 90 countries around the world, making it a clear winner.

While these two brands dominated pretty much right across the world, there were a couple of exceptions, with Gymshark being preferred in two countries, the wearable Fitbit tracker taking the top spot in Gibraltar of all places, and Lululemon being favoured in Canada, where they are based.

Every Country’s Favourite Fitness Brand Mapped

KEY Nike Adidas Gymshark Lululemon Fitbit
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Every Country’s Favourite Fitness Brand Listed

1

Nike

Favoured In

78

Countries

2

Adidas

Favoured In

20

Countries

3

Gymshark

Favoured In

2

Countries

4

Fitbit

Favoured In

1

Countries

4

Lululemon

Favoured In

1

Countries

Afghanistan, Albania, Algeria ,Andorra, Antigua And Barbuda, Australia, Austria, Bahamas, Belarus, Belgium, Belize, Benin, Bhutan, Bosnia And Herzegovina, Botswana, Bulgaria, Burkina Faso, Cameroon, Costa Rica, Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, El Salvador, Estonia, Ethiopia, France, Gabon, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, Ireland, Israel, Italy, Ivory Coast, Japan, Kenya, Latvia, Lithuania, Luxembourg, Madagascar, Mali, Mexico, Moldova, Mongolia, Montenegro, Namibia, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, North Macedonia, Oman, Pakistan, Palestinian territories, Paraguay, Puerto Rico, Qatar, Romania, Rwanda, Saint Vincent And Grenadines, Senegal, Serbia, Seychelles, Slovakia, Slovenia, South Korea, Spain, Sri Lanka, Suriname, Switzerland, Taiwan, Tanzania, Thailand, Togo, Trinidad And Tobago, Turkey, United Kingdom, United States, United States Virgin Islands, Venezuela, Zambia, Zimbabwe.

Angola, Argentina, Armenia, Azerbaijan, Bahrain, Bangladesh, Bolivia, Brazil, Brunei, Cambodia, Cape Verde, Chile, Colombia, Croatia, Cyprus, Czech Republic, Ecuador, Egypt, Fiji, Georgia, Germany, Ghana, Greece, India, Indonesia, Iraq, Jamaica, Jordan, Kazakhstan, Kuwait, Kyrgyzstan, Laos, Lebanon, Libya, Malawi, Malaysia, Maldives, Malta, Mauritius, Morocco, Mozambique, Panama, Peru, Philippines, Poland, Portugal, Republic of the Congo, Russia, Saudi Arabia, Singapore, South Africa, Sweden, Tajikistan, Tunisia, Ukraine, United Arab Emirates, Uruguay, Vietnam,

Finland, Norway

Gibraltar

Canada

Yoga is by far the most popular global fitness regime, with it coming out as the favourite in 78 countries around the world over any other types of exercise.

However, there is also a lot of love for some of the more recent branded workout programs such as Zumba and CrossFit, while here in the UK, it seems that we’re turning to Pilates as our preferred method of staying in shape.

Every Country’s Favourite Fitness Brand Mapped

KEY Yoga Zumba CrossFit Pilates Running TRX Bootcamp HIIT Tabata
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Every Country’s Favourite Workout

1

Yoga

Favoured In

78

Countries

2

Zumba

Favoured In

20

Countries

2

CrossFit

Favoured In

20

Countries

3

Pilates

Favoured In

14

Countries

4

Running

Favoured In

7

Countries

Afghanistan, Algeria, Argentina, Armenia, Austria, Bahrain, Bangladesh, Belgium, Belize, Benin, Bhutan, Bosnia And Herzegovina, Botswana, Burkina Faso, Cameroon, Canada, Cape Verde, Democratic Republic of the Congo, Denmark, Djibouti, Ecuador, El Salvador, Ethiopia, Fiji, France, Gabon, Georgia, Germany, Ghana, Guadeloupe, Haiti, Hong Kong, India, Indonesia, Iraq, Ivory Coast, Jordan, Kazakhstan, Kenya, Laos, Luxembourg, Malawi, Malaysia, Mauritius, Mexico, Moldova, Mongolia, Montenegro, Morocco, Namibia, Nepal, Netherlands, New Zealand, Nigeria, North Macedonia, Norway, Oman, Pakistan, Panama, Peru, Qatar, Republic of the Congo, Romania, Seychelles, South Africa, Sri Lanka, Suriname, Sweden, Switzerland, Tajikistan, Tanzania, Trinidad And Tobago, Tunisia, United Arab Emirates, United States, Vietnam, Zambia, Zimbabwe.

Bolivia, Bulgaria, Costa Rica, Egypt, Guatemala, Honduras, Kuwait, Kyrgyzstan, Lebanon, Libya, Madagascar, Maldives, Nicaragua, Palestinian territories, Paraguay, Philippines, Saudi Arabia, Turkey, United States Virgin Islands, Venezuela,

Albania, Andorra, Brazil, Chile, Colombia, Croatia, Cyprus, Dominican Republic, Finland, Greece, Iceland, Italy, Lithuania, Mali, Malta, Mozambique, Puerto Rico, Serbia, Spain, Uruguay,

Australia, Azerbaijan, Bahamas, Czech Republic, Estonia, Ireland, Latvia, Poland, Portugal, Singapore, Slovakia, Slovenia, South Korea, United Kingdom,

Antigua And Barbuda, Brunei, Cambodia, Guyana, Jamaica, Saint Vincent And Grenadines, Thailand,

5

TRX

Favoured In

6

Countries

6

Bootcamp

Favoured In

3

Countries

7

HIIT

Favoured In

2

Countries

7

Tabata

Favoured In

2

Countries

Angola, Belarus, Hungary, Israel, Russia, Ukraine,

Niger, Senegal, Togo,

Japan, Rwanda

Gibraltar, Taiwan