An increasing number of individuals are choosing to become more active with their bodies. There are many reasons why this is happening.
It might be the recent world pandemic, the fact that technology allows online fitness or just the natural process of human evolution.
If you’re wondering whether it’s time for you to take advantage of physical activity and workouts, or become a personal trainer the following statistics and trends might just convince you it’s the right thing to do in 2023.
180 out of 400 million Instagram users displayed the hashtag #fitness in 2021.
The average number of YouTube fitness influencers is 326,863 and on Instagram 232,502.
TikTok shows the highest average engagement with 9.3%.
1.6% of Instagram fitness influencers have more than 1M followers.
11.6% of Instagram fitness influencers have less than 15K followers.
Online fitness statistics
The online fitness market share passed $5 Billion in 2019 and it’s growing at 30% every year.
According to a poll of customers, 72% prefer the flexibility of online exercise over traditional “gym membership” methods because they can enroll in a class anytime they want.
People spent 1,300% more minutes doing workouts online from March to August 2020 because of the Covid pandemic.
Live streaming fitness video usage grew by 971% from 2020 to 2022 (post-covid).
In 2021, 72% of fitness club owners created and started offering an on-demand or live streaming service, an increase of 25% from 2019.
Fitness apps market leaders facts and statistics
MyFitnessPal reported $43 million in revenue in 2020 and increased to $171 million in 2021.
Strava followed suit with $167 million in revenue in 2021 and a 60% year-on-year increase.
MyFitnessPal grew to 200 million users in 2020, an uplift from 180 million the year before.
In January 2022, with the new year resolution, more than 22 million workout app downloads were reported.
In 2020, all fitness apps received a boost in users by 45% for a total of 330 million and the trend remained positive throughout 2021.
Home Workout (Leap Fitness) was the most downloaded app in 2021 with a total of 28.12 million downloads.
According to Statista, 89% of fitness enthusiasts are more likely to download an app than buy a gym membership.
Fitness apps have on average a 22.1% margin of error, compared to 6.7% of normal phone apps.
Consumer & Spend fitness statistics
In the US, an online fitness coach can cost from $30 to $100 per session. The average session duration is 30 to 60 minutes.
In the UK, the average price for an online fitness coach or personal trainer is £35 for 50 minutes session.
The fitness industry is estimated to be worth £3.9 billion by 2022, making it one of the most valuable industries in the country.
Small fitness studies account for 42% of all the membership revenue globally.
Personal Training Statistics and Employment Trends
Industry Growth in the UK
When it comes to job availability and security, the future looks bright for Personal Trainers.
According to Statista, the market size has been growing steadily and it will grow from 600 million GBP in 2015 to 670 million GBP in 2020.
The number of fitness instructors according to IbisWorld in the UK is 57,000 and has been growing at a reach of 2.3% from 2014 to 2019.
As we know, 80% of personal trainers are freelance, which means they run a business.
While Statista and IBISWorld provide estimates for personal training jobs, these projections don’t give many insights into the growth of personal training as a profession.
Skills Employers Need
78% of candidates lack the skills required to be successful
70% of candidates lack gym floor experience
83% of candidates have unrealistic expectations of earning potential
78% are missing commercial acumen
74% don’t have behavior change skills or social skills
Skills Employers Are Hiring For
At Future Fit, we researched 200 Personal Training jobs on Indeed and over 1,000 jobs on Leisurejobs to learn what skills employers are requiring when they recruit.
98% of employers don’t require commercial acumen in their job descriptions.
Most common qualifications required: 29% of jobs require a minimum Level 3 qualification, 12% require boxing, 10% level 2, 9% Yoga, and 2% Pilates.
What does the data show:
So, this data shows that, while employers need business skills, they do not necessarily look for them when hiring. This is probably because talents with PT and business skills together are very hard to find.
So how do employers fill the gaps? They train the candidates with the most basic Personal Training skills to teach them how to run a business.
Locations With Most Listings
London and the South East are expected to represent the two largest concentrations of personal trainers in the United Kingdom, with a combined share of 47%.
Considering the area is geographically small, there is a high density of jobs in London and the South East.
Even if you live in a remote area, you can still find a Personal Training job, with the North of England hiring 21% of the total jobs analyzed on leisurejobs.com and Indeed.com
Which market is more prominent: online or face-to-face fitness?
The online market surpassed $5 billion in 2021 and the gym market share is valued at $32 billion, which is 6 times more.
How many personal trainers are in the UK?
According to Statista, there areapproximately 69,300 fitness trainers working in the United Kingdom as of 2022, compared with 39,400 in 2010, an increase of around 29,900.