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Future Fit Traning
active gym memberships

50+ Essential Fitness Statistics, Facts and Trends (2024)

An increasing number of individuals are choosing to become more active with their bodies. There are many reasons why this is happening.

It might be the recent world pandemic, the fact that technology allows online fitness or just the natural process of human evolution.

If you’re wondering whether it’s time for you to take advantage of physical activity and workouts, or become a personal trainer the following statistics and trends might just convince you it’s the right thing to do in 2024.

General Fitness Statistics

active gym memberships
  1. AI-enhanced personal training, virtual reality workouts, next-generation wearable technology, and holistic health are predicted to be the major trends for 2024.
  2. The fitness industry has seen an over 30% increase in the adoption of digital fitness since 2021 – with AI fitness app adoption growing at a 17% annual rate.
  3. In 2022, holistic wellness saw more than a 45% increase in participation.
  4. There was about 15% decline in overall industry revenue between 2022 and 2023.
  5. The demand for on-demand video fitness classes grew by over 300% post-COVID.
  6. The online penetration rate of wearable technology is expected to be over 10% in 2024.
  7. More than 20% of all health and fitness facilities closed and have not reopened since January 2022.
  1. About 60% of gym-goers have yearly memberships.
  2. The UK has 4500 gyms with a marker value of over £1.8 billion.
  3. On average, the cost of gym membership in the UK is £40 per month.
  4. The pay-as-you-go option for gyms costs about £4.95 for a day pass.
  5. The US health and fitness clubs generated over $30 billion in total revenue in 2023.
  6. David Lloyd, Pure Gym, and Virgin lead the UK gym market share.
  7. The UK gym membership penetration rate is 15.1%.
  8. The United States, Germany, and the United Kingdom have the most fitness club memberships.
  9. LA Fitness is the largest health club in the world, with over 8 million members and around 120,000 joining the club each year.
  10. About 49.9% of people go to the gym at least twice per week.
  11. About half of new gym members quit in the first six months.
  12. 38% reported they quit due to high membership costs.
  13. 23% reportedly quit because they don’t use their membership.

Social media fitness statisticssocial media fitness stats

  1. Instagram and YouTube are among the most popular platforms for fitness influencers.
  2. 180 out of 400 million Instagram users displayed the hashtag #fitness in 2021.
  3. The average number of YouTube fitness influencers is 326,863 and on Instagram 232,502.
  4. TikTok shows the highest average engagement with 9.3%.
  5. 1.6% of Instagram fitness influencers have more than 1M followers.
  6. 11.6% of Instagram fitness influencers have less than 15K followers.

Online fitness statistics

  1. The live-streaming fitness market is predicted to increase by 35% yearly till 2026.
  2. The online and virtual fitness industry grew from $15.65 billion in 2022 to $21.82 billion in 2023.
  3. According to a poll of customers, over 70% prefer the flexibility of online exercise over traditional “gym membership” methods.
  4. People spent 1,300% more minutes doing workouts online from March to August 2020 because of the COVID-19 pandemic.
  5. Live streaming fitness video usage grew by 971% from 2020 to 2022 (post-Covid).

Fitness apps market leaders facts and statistics

fitness apps statistics
  1. MyFitnessPal reported $43 million in revenue in 2020 and increased to $171 million in 2021.
  2. Strava followed suit with $167 million in revenue in 2021 and a 60% year-on-year increase.
  3. MyFitnessPal grew to 200 million users in 2020, an uplift from 180 million the year before.
  4. In January 2022, with the new year resolution, more than 22 million workout app downloads were reported.
  5. In 2020, all fitness apps received a boost in users by 45% for a total of 330 million and the trend remained positive throughout 2021.
  6. Home Workout (Leap Fitness) was the most downloaded app in 2021 with a total of 28.12 million downloads.
  7. According to Statista, 89% of fitness enthusiasts are more likely to download an app than buy a gym membership.
  8. Fitness apps have on average a 22.1% margin of error, compared to 6.7% of normal phone apps.

Consumer & Spend fitness statistics

  1. In the US, an online fitness coach can cost from $30 to $100 per session. The average session duration is 30 to 60 minutes.
  2. In the UK, the average price for an online fitness coach or personal trainer is £35 for 50 minutes session.
  3. The fitness industry is estimated to be worth £3.9 billion by 2022, making it one of the most valuable industries in the country.
  4. Small fitness studies account for 42% of all the membership revenue globally.

Industry Growth in the UK

When it comes to job availability and security, the future looks bright for Personal Trainers.

  1. According to Statista, the market size has been growing steadily and it will grow from 600 million GBP in 2015 to 670 million GBP in 2020.
  2. The number of fitness instructors according to IbisWorld in the UK is 57,000 and has been growing at a reach of 2.3% from 2014 to 2019.
  3. As we know, 80% of personal trainers are freelance, which means they run a business.
  4. Online personal trainers can earn from £15 to £100 per hour. The difference is in the location.
  5. London online personal trainers charge up to £100 per hour, whereas in rural areas the rate is much lower.
  6. In the US, Online Fitness Coaches earn $52K to $93K per year, according to Glassdoor.

While Statista and IBISWorld provide estimates for personal training jobs, these projections don’t give many insights into the growth of personal training as a profession.

Skills Employers Need

  1. 78% of candidates lack the skills required to be successful
  2. 70% of candidates lack gym floor experience
  3. 83% of candidates have unrealistic expectations of earning potential
  4. 78% are missing commercial acumen
  5. 74% don’t have behaviour change skills or social skills

Skills Employers Are Hiring For

At Future Fit, we researched 200 Personal Training jobs on Indeed and over 1,000 jobs on Leisurejobs to learn what skills employers require when they recruit.

  1. 98% of employers don’t require commercial acumen in their job descriptions.
  2. Most common qualifications required: 29% of jobs require a minimum Level 3 qualification, 12% require boxing, 10% level 2, 9% Yoga, and 2% Pilates.

What does the data show:

So, this data shows that, while employers need business skills, they do not necessarily look for them when hiring. This is probably because talents with PT and business skills together are very hard to find.

So how do employers fill the gaps? They train the candidates with the most basic Personal Training skills to teach them how to run a business.

Locations With the Most Listings

  1. London and the South East are expected to represent the two largest concentrations of personal trainers in the United Kingdom, with a combined share of 47%.
  2. Considering the area is geographically small, there is a high density of jobs in London and the South East.
  3. Even if you live in a remote area, you can still find a Personal Training job, with the North of England hiring 21% of the total jobs analyzed on and


Which market is more prominent: online or face-to-face fitness?

The online market surpassed $5 billion in 2021 and the gym market share is valued at $32 billion, which is 6 times more.

How many personal trainers are in the UK?

According to Statista, approximately 69,300 fitness trainers are working in the United Kingdom as of 2022, compared with 39,400 in 2010, an increase of around 29,900.

More on employment statistics in fitness

What is the success rate of a gym?

Less than 50% of new gyms and fitness centers are expected to survive beyond the first 5 years in business.

What is the largest gym in terms of revenue?

The three largest gym chains globally are LA Fitness ($2.09 billion), Life Time Fitness ($1.75 billion), and 24-Hour Fitness ($1.51 billion).

How many gyms are there in the UK?

In the UK, as of January 2022, there were over 7,000 gyms, including large health clubs and small boutique fitness centers.

How many health clubs and gym companies are there in the UK?

There are an estimated 7,200 gym and health clubs in the UK, compared to 112,676 in the US.



We hope you found these fitness statistics enlightening, and they’ve made you appreciate how vital online and offline fitness is for the future.

The recent pandemic has made many gyms and health club owners rethink their approach to making sales, and the popularity of fitness is likely to continue to increase over the next few years.

We have the following sources to thank for the information we’re sharing with you.

Policy Advice



Club Industry

V12 data

Run Repeat

Wellness Creatives