Statistics about the importance of business skills and commercial acumen in personal training.
Personal Training recruitment is going through some changes lately. Our latest Raising the Bar report in 2018 already highlighted some key stats. You may not have realized it, but business skills are very important in both recruiting personal trainers and running a freelance personal training business.
Social media and digital marketing are rapidly entering the industry, adding new aspects in how Personal Trainers find clients and increase their margins and the revenue of the gyms they work for.
One thing is evident: commercial acumen is a key skill to succeed as a personal trainer. Soon, many employers will start to hire qualified personal trainers with commercial acumen. It’s only a matter of time until that actually happens.
When it comes to jobs availability and security, the future looks bright for Personal Trainers.
While Statista and IBISWorld provide estimates for personal training jobs, these projections don’t give many insights into the growth of personal training as a profession.
We researched 200 Personal Training jobs on Indeed and over 1,000 jobs on Leisurejobs to learn what skills employers are requiring when they recruit.
98% of employers don’t require commercial acumen in their job descriptions.
What does the data show:
So, this data shows that, while employers need business skills, they do not necessarily look for them when hiring. This is probably because talents with PT and business skills together are very hard to find.
So how do employers fill the gaps? They train the candidates with the most basic Personal Training skills to teach them how to run a business.
We analyzed over 1,700 Personal training jobs on Indeed.com and Leisurejobs.com in the UK for 2019, revealing on-the-rise PT skills as well as cities that have the highest concentration of jobs.
Future fit Training in partnership with CIMSPA also produces every year Raising the Bar Report, which is the annual review of the physical activity workforce, training and development landscape.
Using both data sets, we identified which skills are necessary to become a great personal trainer. We also reveal that the same skills are also missing from job listings. We used Indeed and Leisurejobs data to determine the most popular job locations and salaries.