Instructor 2 Icon
Become an instructor who inspires. Led by industry expert and TV presenter Ben Shephard, this course supports you to connect with clients in a more powerful and authentic way.
Become an instructor who inspires. Led by industry expert and TV presenter Ben Shephard, this course supports you to connect with clients in a more powerful and authentic way.
Fitness Icons is on a mission to bring credible, engaging and most importantly, enjoyable training to the fitness industry. This is the ultimate 'soft skills' course, delivered by one of the UK's best loved TV-presenters, and master of his craft, Ben Shephard.
Cheryl Hersey, Co-Founder of Fitness Icons
Instructor 2 Icon helps you develop the soft skills that truly set standout fitness instructors apart.
Across six engaging sessions, Ben Shephard shares communication tools, presentation techniques and mindset shifts drawn from more than two decades in broadcasting. You’ll learn how to coach, support and inspire your clients with greater clarity, confidence and connection.
There are no entry requirements, though having a qualification in personal training, Pilates or group exercise is recommended. You can complete the entire course online and at your own pace, with most learners finishing in around six weeks.
Choose the learning style that works best for you, from flexible online modules to optional in-person workshops and blended learning programmes. You’re free to progress at your own pace and fit your training around your schedule.
With engaging content and expert instructors, you’ll gain the knowledge, confidence and motivation to build healthier habits, improve your fitness, and feel your best every day. This is your chance to invest in you, and create a happier, healthier, more energised version of yourself.
Instructor 2 Icon is a fully online, self-paced course you can typically complete in around six weeks.
With no assessments or formal certificate, it’s a low-pressure, highly practical way to strengthen the communication skills that elevate your coaching and client experience.
Across six hands-on sessions, you’ll learn how to present confidently in fitness settings, bring positive energy to every session, build genuine rapport, handle unexpected moments with ease, and develop a personal brand that reflects your values and strengths.
Key themes include:
Instructor 2 Icon is a fantastic course and a fresh approach to training, which will be invaluable to our fitness teams. The combination of soft skills advice, personal brand development, and strategies to improve sales is exactly what fitness professionals need to succeed in their role. Plus Ben’s engaging anecdotes from the world of celebrity and TV, make the whole course thoroughly enjoyable.
Duncan Jefford, Director, Everyone Active
By completing this course, learners will be able to:
Boost your confidence, elevate your presence, and transform every session with simple, practical communication skills.