Personal trainer demonstrating functional movements to client

Building Your Fitness Business

Learn Invaluable Business Skills for Fitness Professionals with Our Fully Online Accreditation

Learn from industry professionals with real-world experience, gaining practical insights and expert guidance that you can immediately apply in your business

Boost your earning potential by enhancing your skills and expertise in growing your business to be a leader in the fitness industry

Enjoy the flexibility of 100% online learning, allowing you to study at your own pace, wherever and whenever it suits you

Get instant access to course materials, allowing you to start learning right away and progress at your own pace

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Elevate Your Brand and Business With Our Building Your Fitness Business Course

The landscape of the fitness industry is evolving, and with increasing demand for personalised training and wellness services, it’s more important than ever for professionals to understand how to build a successful business.

Gain expert-led training in launching and growing your own fitness business, equipping you with practical knowledge on marketing, client retention, and financial management. This course empowers you to create a thriving fitness brand, attract loyal clients, and establish a sustainable business model for long-term success.

1. Course Overview
2. Why Our Course is Essential
3. What's Involved?
4. Why Future Fit?
5. Flexible & Affordable Learning

Course Overview

In order to become a successful fitness professional you not only need knowledge and skills relating to exercise, nutrition and behaviour change, but also business and marketing. No matter how knowledgeable and competent you are, you are unlikely to be successful if potential clients are unaware of your business or the services you offer. Whether you are a Personal Trainer, Group Exercise Instructor or Pilates Instructor, this course will provide you with the skills and knowledge you need to build a business and market yourself to be successful.

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Why Our Course is Essential

All You Need to Start Your Journey in The Fitness Industry

It applies the established principles of not only sales and marketing but also other vital elements of building a business – such as tax, social media, branding and business planning – to help you confidently and efficiently build a profitable fitness business. The format is a step-by-step process with templates, tasks and activities to guide you through each element of setting up and running a business.

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Understanding the Key Factors for Fitness Business Success

This course explores the essential elements that contribute to a thriving fitness business, including effective marketing strategies, client retention techniques, financial management, and the impact of digital technology on business growth. You’ll gain a deep understanding of what it takes to attract and retain clients, build a strong brand, and implement strategies that ensure long-term success in the fitness industry.

Utilising Successful, Evidence-Based Fitness Business Strategies

By completing this course, you’ll gain the knowledge and tools to design effective, evidence-based business strategies that drive growth and success. Whether you’re a personal trainer, gym owner, online coach, or fitness entrepreneur, this course empowers you to build a strong brand, attract clients, and create a sustainable business in the ever-evolving fitness industry.

Flexible & Affordable Learning

We believe that high-quality training should be accessible and affordable. That’s why we offer flexible payment options to help you achieve your goals

Pay in FullPurchase your CPD course outright through our website for a quick and easy enrollment.

Flexible Payment PlansPay a deposit upfront and settle the remaining balance over time.

0% Finance Available Our 0% finance makes certain your education is is an affordable option.

What's Involved?

This industry-leading course is designed to meet the highest standards of fitness business development, offering a comprehensive and evidence-based approach to building and scaling a successful brand. Developed by experts in the field, it incorporates advanced strategies in marketing, client retention, and financial planning, ensuring you gain cutting-edge, practical knowledge to grow a thriving fitness business.

Prerequisites and Entry Requirements

Prior to the commencement of this course participants are required to hold a Level 2 Certificate in Gym Instructing.
Format and Time Frame

This course consists of 2 parts.

(1) Securing a job

(2) Building a business
Modules - Part 1
Part 1:
- Welcome to the industry: This section explores the different job roles that are available within the industry.
- Securing a position: Finding the right job: Knowing what and where to look is paramount to finding the job that is suited for you.
- Securing a position: Writing a CV: A CV and cover letter can be the difference between getting an interview or being told that you haven’t been successful in your application.
- Securing a position: Acing an interview: Once an interview has been secured, it is important to be able to showcase your skills effectively and shine! Interviewing tips are included in this section in the form of video clips.
- Securing a position: Get recognised: This section covers the main aspects related to working in an employed or self-employed role. Aspects such as tax, national insurance, self-assessment (for self-employment), and insurance requirements are covered.
- Securing a position: Next Steps: Continuing to thrive in the industry once a job has been secured is important.
Modules - Part 2
Part 2:
- First steps: This section looks at the type of clients that you may wish to work with, with tips on how to connect with your type of client.
- Business setup: This section covers the administrative side of your business, including the legal structure, and financial management.
- GDPR Unit 1: Awareness of Data Protection and GDPR: In this section, you will learn about the seven principles of GDPR, how to collect personal and sensitive data, and how to uphold confidentiality. Individual rights will also be covered.
- GDPR Unit 2: Understanding procedures to maintain confidentiality and security: Unit 2 continues from GPDR part one. Storage and security organisation procedures will be looked at, along with common threats to systems and the consequences of not protecting data.
- Business planning: This section will look at how you can start to plan for your business. Primary and secondary market research will be covered, including the use of a SWOT and PEST analysis to be able to effectively evaluate your competitors and your potential client base.
- Product development: This section is all about creating the package for your potential clients, looking at the services that you can offer and how they can effectively be ‘packaged up’ to offer a service to the client that is value for money, as well as being time efficient and successful for you.
- Marketing: There is no point in having a fantastic service to offer if nobody knows about it! How to market your services is an important part of starting any business. The marketing funnel will be covered in this section, and how to initially attract interest to you and your business, whether this is through online or offline marketing. Methods of how to market yourself will be covered, including social media and email.
- Sales: Once you have an interest in you and your services, how do you get the prospect to sign up and become a client? This section will cover the sales funnel (similar to the marketing funnel) and how to convert an individual from a prospect to a paying client through the use of the principles of persuasion.
- Running your Business: As your client base expands you need to develop systems and processes to enable things to run smoothly and for your business to grow sustainably. This final section provides the resources to help you do that.

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Why we are the Perfect Fit

We stand out above the rest

Our Building Your Fitness Business course is a standout programme, specifically designed to equip fitness professionals with the latest, evidence-based strategies for business growth, client engagement, and brand development. We are committed to providing high-quality, practical education that keeps pace with the evolving fitness industry—helping you stay competitive and build a successful, sustainable business.

There are many reasons why this course is the top choice for personal trainers, fitness instructors, and wellness entrepreneurs looking to grow their business, but here are just a few of the key features that make it exceptional:

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Industry-Leading ExpertiseWith over 30 years of experience, Future Fit Training delivers high-quality, evidence-based training designed to meet the evolving needs of the health, fitness, and wellness industry.

Flexible Learning Solutions Utilising our flexible online training options, allowing you to learn at your own pace and on your schedule.

Trusted by Leading BrandsFuture Fit Training partners with top health, fitness, and corporate organisations, demonstrating a proven track record in delivering high-impact training programs.

Recognised & Accredited QualificationsEquip yourself with industry-recognised certifications that enhance your professional credibility and contribute to the success of your career.

Hear From Our Amazing Ambassadors!

Lucy Spraggan

Lucy Spraggan "I chose to train with future fit because I wanted to learn as much as I possibly could about the fitness industry. Future fit is like a family full of people from all walks of life and learning with them helps you take something from everyone."

Don Armand

Don Armand "I chose to study with future fit because they were more than just a tick-box company selling something. We talked back and forth and got to know each others values, I know that what they align with fits into my direction and vice versa."

Megan Rowland

Megan Rowland "There is a lot of confusing and misleading information available online, and it is my mission to help women understand they do not need to live a life of restriction in order to achieve their fitness goals."

Victoria Williamson

Victoria Williamson "I wanted to be confident the course provider I chose was going to give me the best knowledge base for my coaching career. Future Fit are the UK’s number 1 fitness training course provider, and their course makes it easy for me to fit into my lifestyle as an Athlete."

How will this course help me start a fitness business?
This course addresses one of the key skills for fitness and wellbeing professionals, particularly those who are looking to establish their own business. The course looks at various different business elements to equip you with the skills and knowledge to get started on your own.
- Planning your fitness business
- Marketing & building a brand
- Selling your service
- Managing your business and clients
How do I know you’re the best training provider for my course?
- We have over 20 years of experience in the fitness industry
- We were winners of the ukactive's Training Provider of the Year in 2016 & 2017
- We are ISO 9001:2015 registered by the British Standards Institute
- We offer you affordable and flexible payment options
- Our flexible training format allows you to train at your own pace and in your own time
- You will receive unlimited support throughout your training
- Our team of experienced and highly qualified tutors make your training rewarding and fun
What is CIMSPA?
CIMSPA (the Chartered Institute for the Management of Sport and Physical Activity) is the professional organisation that provides development, leadership, support and empowerment for professionals working in sport and physical activity. Their goal is to create a standardised industry that everyone, from apprentices to CEOs, are confident in and proud to be part of. Some quick key facts are:
- Backed by Sport England and DCMS (Department for Culture, Media and Sport) to lead developments in the sports and physical activity sector's workforce.
- Set a rigorous system for standardising all sport and exercise professionals, assessments and awarding and validating qualifications.
- Has membership options for everyone working in, or interested in working in, the sport and physical activity world.
- CIMSPA already provides a route to chartered status for those working in leisure operations, and is developing similar routes for the whole of the sector.
For more information go to www.cimspa.co.uk.
Is there a deadline to complete my training?
Once you have enrolled on one of our courses, you will find that each individual training module within your programme has a recommended time frame for completion. These time frames have been developed to encourage you to succeed and ensure you become qualified. The overall deadline to complete your course will be dependent on the courses you have purchased. Please refer to your enrolment form and the terms and conditions to see the relevant deadlines.
How long will the course take? How many hours should I study for per week?
The course length will be dependent on the time you are able to dedicate to your study. The more time available, the quicker you are likely to complete your course. Our courses have been designed to study both part-time and full-time for all of our students, therefore the best way to work out how much time you need to study is to work out how many hours a week you can dedicate. If you still need more support please contact our Learners Support on 01329 823400.
How will I be able to advertise my business to potential clients?
Our Nutrition and Weight Management Course contains a lesson dedicated to marketing your services as a nutrition adviser with lots of useful advice on promoting your business.