The global COVID19 pandemic is showing no sign of slowing down. The fitness industry is one of the worst-hit sectors due to coronavirus pandemic. However, to revive the stagnant global economy, many countries have started reopening various businesses and services.
Fortunately, gyms and fitness centres have also started opening in many parts of the world, allowing gym owners, fitness instructors, and personal trainers to get back on their feet. However, the road ahead is quite challenging for personal trainers, as many of their clients are still not willing to start one-on-one training.
Fortunately, there are several social media platforms and online meeting tools, like Zoom, which offer personal trainers a new way to train their clients. Online personal training is a safe and effective way to cater to your existing and new clientele.
This blog will cover:
- Why now is the best time to begin online personal training
- What to look for in an online platform for your training
- How to make your content successful
- 6 useful tips about starting your career as an online PT
Here are 6 tips that’ll help you offer online personal fitness training.
Here are 6 tips that’ll help you offer online personal fitness training.
1. Choose the Right Platform
From leading online meeting software like Zoom to various social media platforms like Instagram and Facebook, there are plenty of options for offering online personal training programs.
However, each platform comes with its own set of unique features, benefits, and drawbacks as well. For example:
- Zoom is a great channel to offer live personal training. It allows your clients to interact with you during a live session.
- On the other hand, YouTube is an excellent way to upload and share pre-recorded personal training videos.
You may also have to use different video making techniques as each platform may support different resolutions and display sizes.
That’s why you should choose one or at the most two online platforms. It will allow you to invest more time in creating personal training videos, rather than managing your platforms.
However, you must choose a platform most of your clients are comfortable with. You can create a simple survey using Google Forms or any other means to find out which channel your clients would prefer.
2.Create Your USP
As plenty of personal trainers and fitness coaches already have a substantial online presence, you will have to face stiff competition. That’s why you need to create a Unique Selling Proposition or USP. Your USP is simply a quality or feature that makes you stand out. It will help you market your personal training classes.
3.Create a Library of Training Videos
As each client will be at a different level of their personal training, you will need to create a set of training videos before launching your online program.
You will have to shoot videos of different movements and workouts and upload them to the cloud or the platform for easy sharing.
Before you start shooting the video, make sure to:
- Gather all the required equipment.
- Set the camera at the proper angle (you can ask your roommate or partner to shoot the videos).
- Make sure to choose a clutter-free space with plenty of natural light. (try to shoot videos in natural light as far as possible).
- You don’t have to add any background music. However, your voice is extremely important, so you may need to invest in a good quality lapel microphone.
- Instead of adding background music, you can send a playlist to your clients before sharing the training video.
- Avoid using too many graphics in your videos. In fact, avoid using them at all if possible.
- Keep the content simple and easy-to-understand. Keep your instructions clear and concise. Lengthy explanations are a big NO-NO, especially for personal training videos.
4.Invest in a Good Quality Camera
If you are going to offer online personal training, you should invest in a good quality camera.
However, with many personal trainers facing pay cuts or even loss of income during the lockdown, a smartphone video camera is good enough to get you started.
Once your financial situation is better, you should invest in a good quality camera.
If you are willing to spend some money right now, investing in a professional-grade video camera is a good idea. You can buy a decent DSLR (Digital Single-Lens Reflex) Camera (however, most of these cameras can shoot no-more than 30-minute-long videos. They are quite versatile though).
Whether you are using a smartphone camera or a DSLR, you will also need to invest in a tripod to hold the camera in the right position.
Never place your smartphone against a stack of books or on a chair when shooting your videos as it leads to shaky footage.
Remember, the more professional your videos look, the more likely your clients are to continue your classes.
5.Make Use of Platform-Specific Features
Each video publishing platform comes with a few unique features of its own.
- Zoom allows you to pre-record your online classes. You can also release them at a pre-determined date and time. However, longer videos will take more time to upload in the Zoom cloud. So, you will need to plan your content schedule accordingly.
- On the other hand, a highly visual social media platform like Instagram allows you to share short videos any time you like.You can also share full screen and long-form video content on IGTV. Likewise, you can also share live video content on Facebook.
Make sure to check all the video sharing, upload, and recording features of the platform to reach out as many customers as you can.
6.Optimize and Update
Just like your offline fitness career, your online personal training venture won’t be an overnight success. Chances are, your first session may not be a huge success. It may even suck. However, don’t let these setbacks discourage you.
You need to keep learning from your mistakes and move ahead. One way to ensure each new session surpasses the old ones is to get client feedback. You can ask your clients what they liked and didn’t like about your last session. Be sure to take their feedback into account while recording your next class.
You will also need to keep track of the latest trends in the fitness industry, which is in a constant flux. Find out which exercise routines are getting maximum traction on social media and the internet. Including these routines in your training sessions can help you serve your clients better.
Remember, it is not enough to make your current clients stay. You will need all the online word-of-mouth you can get to attract new clients.
So, keep wowing your existing clients and ask them to share the good word on social media. Keep optimizing and updating your classes.
Though lockdown is lifting in many countries and gyms and
fitness centres are opening, a lot of people are still not willing to start
their in-person training. That’s why personal trainers need to find better
alternatives to their traditional form of fitness coaching, starting with
These six tips will help you set up your online personal
training sessions without difficulty. If you haven’t already thought about
starting online fitness training, now is the time to do it!
Tell us which of these tips did you find most useful in the
Author Bio: Rob is the founder at FitClub Agency, a full service Fitness Marketing agency specialised in helping Gyms, Fitness Studios, Personal Trainers and Sports Brands. Connect with Rob on LinkedIn for a chat to find out how they may be able to help
Fitclub Agency - Fitness and Gym Marketing Agency in London
Fitclub Agency is a London based creative marketing agency for health and fitness industry that helps gyms, personal trainers, health clubs, and studios in their branding and promotion.