Don Armand
Former professional rugby player Don Armand is redefining success by helping others unlock their potential through mindset, motivation and mental wellbeing.
Former professional rugby player Don Armand is redefining success by helping others unlock their potential through mindset, motivation and mental wellbeing.
Born in Zimbabwe and raised in South Africa, Don Armand built a career that combined athletic excellence with a deep curiosity about human potential. While studying psychology and organisational psychology, he pursued professional rugby, eventually moving to the United Kingdom to play for Exeter Chiefs and represent England. His years in elite sport shaped his understanding of teamwork, leadership and the mental strength required to perform at the highest level.
After retiring from professional rugby in 2022, Don channelled his passion for people into new ventures. He co founded a health and wellness in gaming brand called The Gaming Athlete and became a director at Sampson Armand, where he delivers leadership, strategy and culture sessions alongside one to one coaching. His work focuses on helping individuals and teams strengthen self awareness, communication and confidence.
Driven by a belief that every person has untapped potential, Don continues to explore how the mind influences motivation and action. He sees mental wellbeing as the foundation for fulfilment and performance in every aspect of life.
Don chose Future Fit Training because the organisation reflected his own values of integrity, purpose and genuine human connection. Through thoughtful conversations with the team, he recognised a shared commitment to quality and authenticity that went beyond a standard training provider.
Studying Life Coaching with Future Fit allows Don to deepen his understanding of mindset and behaviour while developing the tools to guide others through transformation. He believes that fitness and wellbeing are not optional extras but core elements of what it means to thrive as a human being.
I chose to study with Future Fit because they are more than just a tick-box company selling something. Fitness shouldn’t be seen as an add on - It's a core essential for all humans to thrive, not just survive.
Don Armand
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