All of the following are great books that will change the way you
think, and here is a lesson and it’s application form each (in the order as
1 - How to Win Friends and Influence People
Remember a person’s name & what’s important
Getting a name right is crucial, plus remembering what it is they enjoy most and value is even more important as it helps you build rapport, trust and a good reputation. I carried a note book to jot down all of the above.
2 - The One Minute Manager
(Spencer and Blanchard)
It’s not the person, it’s their behaviour
Ensure the person knows they are not ‘bad’, they merely opted for a less than useful behaviour. This is easily sorted as all they need to is address what it is, why it happened, how changing it will benefit them and apply this.
3 - 7 Habits of Highly Effective People
While it is important to help our clients see things differently, we must also accept that we need to shift our own perspectives as well. I personally did this by having a peer or mentor to speak to. It also helped keeping a reflections diary whereby I could review my thoughts and adjust my actions/behaviours accordingly.
4 - Successful NLP
There’s no failure, only feedback
A classic NLP term, and one that really helped in business as each time a person didn't take the service that was being offered it meant I hadn’t shown the service to be of enough value (benefit) to them. Learn to ask questions when you are rejected on a sale, it’ll help you overcome the fear of it.
5 -This Is Marketing
Emotion drives people's purchases
Like it or not we’re emotional creatures and
more often than not we buy with our hearts instead of our heads, especially
when a product or service strikes an emotional chord.
In your marketing you’d do well to follow this set up:
There have been many lessons learned from these, I will list below the three that have been long standing staples (two from Results Fitness University & one from Tim Ferris).
TOMA - Top of mind awareness, if you're not the first PT someone thinks of, why not?
What can you do differently, no really, what can you do that no one else can?
It’s better to work 4 hours a week for $50,000 per year than 100 hours p/week for £100,000.
The first lesson is a simple one,
be the first person everyone thinks of
I did this by always being in the gym at not only peak times but also the unsociable ones as well.
Next is all about doing what you do in the way you uniquely do it, for me it was kettlebells & high quality pad work (seriously most PT’s can’t hold pads for toffee, it hurts my soul watching them).
Last was focused on how I’d rather charge a higher fee and work less hours, than charge less to only end up needing to work more to bring in the same revenue. Many are scared of charging what they’re wroth, as a rule don’t go for less than £45 per hour, trust me, you’re worth at least that when you’re good.
3. The Top 3 YouTube Business Videos for PTs
The top 3 YouTube business videos for personal trainers are:
Jim Wendler - Strength Training Business Model
Mark Coles - Marketing Your Personal Training Business in 2017
The NASM-CPT - Keys to Building a Successful Personal Training Business
Each of these last between 30-45min, while short they are filled with high quality info that will really help you break through some business plateaus.
In addition to that you’ll also find the
algorithm from watching these bring up plenty more for you.
The biggest lesson I got form the above has to
go to Jim
; he did a lot for FREE (yep that wasn’t a typo) all for the love of
fitness and sharing information.
As a result, his name became well known and then
upon him writing 5-3-1 (a book worth getting) the following he’d amassed across
the world in fitness allowed him to give up his full time job and pursue even
more fitness writing and in his own words “more freedom.”
To me he is the perfect example of someone who
created the perfect form of passive income.
Just remember he started off doing it all for
free and the love of fitness, admittedly I’m bias towards this attitude because
it’s the same as my own so when I first listened to this I knew exactly what he
was talking about on a personal level.
Do it for the love, keep doing it for the happy
little by-product you get (££££).
2. The Top 2 Online Fitness Business Resources for PTs
The top 2 online fitness business resources for personal trainers are:
Dave Tate (owner/founder of E-FTS) has endless
amounts of articles on the site covering business, training, nutrition,
completion prep and much more, plus it’s all there at the behest of your search
bar. You’ll find if you’re ever stuck for inspiration
a quick visit to that site will have you reinvigorated fast.
Jonathan Goodman (created of the PTDC) has
serval great books of his own on there specifically written for fitness
businesses, I’d highly suggest reading ‘Ignite the Fire’ it’s brilliant (plus you
can find endless articles in the blog/archive section that will provide plenty
of mental fuel for your business).
1. The Top Fitness Education Provider for PT's
(Its us, Future Fit)
You’ll find we have an extensive range of
courses covering the nuance elements of business itself ‘Building Your Fitness
Business’ and highly detailed Level 4 qualifications that will take you into
specialist fields such as ‘Lower Back Pain’ and so much more.
We aim to provide the highest level of education
and work closely with CIMSPA so that we’re at the forefront of fitness
In addition to that we have a dedicated online
learning platform just for you called the
We have a Facebook group for this as well to
give you a little taster of what content you’ll find in the main ProZone, be
sure to add yourself to that group, we’d love to have you there.
With so much knowledge only a click away, there has never been a better time to push yourself and your business. Use this opportunity as a time to reset, get educated, and learn how you too can develop your business into a world-wide brand. The more time you invest in your research, the more you'll get out in returns.)