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Elevate 2018: Keynote Speech

Elevate 2018

Future Fit Training's Head of Personal Training Paul Swainson recently gave a keynote speech titled "Here's how you really make money from PT" at Elevate 2018.

Elevate is the UK's largest cross-sector event bringing together the physical activity sector to focus on an increasingly important and complex societal challenge: tackling physical activity.

This year's event took place at the Excel in London between the 9th-10th May 2018.

You can find the link to the UK's largest physical activity trade show here.

Interested in a new Personal Training career? Change your life today.

Key Points

  • PT clients don’t pay you for your time, they pay for results
  • Find out what people want or need, then sell it to them
  • Behaviour change and business skills are crucial to being a successful PT
  • Personal training is an effective member retention tool for gyms
Like so many areas of life, I believe the fitness industry is one in which you must continually learn, especially as knowledge moves on so fast. You can never know everything but if you take the approach of always trying to, you will become a better professional.

Paul Swainson

Paul is a fitness educator, presenter and writer, with over 10 years experience as a personal trainer, manager and mentor. Since 2011 Paul's roles have centred around course development and delivery, consultancy and business coaching for fellow fitness professionals, culminating in his current position as Head of the Future Fit School of Personal Training, where he aims to provide fitness professionals with all the support and resources they need to qualify, develop and excel in their career.