Online fitness and personal training have seen a massive uptake in the past year, with 74% of trainers in the UK moving their business to an online platform via live-streamed sessions. This trend isn’t slowing down any time soon, with 1 in 4 coaches saying they will now be training more clients online than in-person.
This is, however, still relatively new territory for many new and experienced coaches, with many offering online services for the first time without prior knowledge of the more detailed aspects:
If I were to ask you what kind of music licence you need for online coaching, would you know?
What if I then asked how this differs compared to live-recorded sessions?
And how should those live recorded sessions be stored to not come under fire from GDPR restrictions?
To help you better understand what coaching fitness online really includes, we have created this handy list of 4 key things often overlooked by trainers when taking their business online for the first time.
This blog includes:
Just as in face-to-face training, you will need a licence to play the music you don’t own the rights to.
Where online differs, you will need an additional licence to your Exercise to music tariff from PPL called a PRS Limited Online Music License (or LOML for short).
This is an annual license, covering “communication to the public” (when the music is broadcasted or made accessible to stream or download) and can be used to cover live sessions such as over a streaming service.
There are a few exemptions to this that you should be aware of:
Recording your sessions is a great way to offer a more “on-demand” service for clients and share your work on social media. However, there are a few legal matters you need to be aware of to make sure you’re complying with GDPR:
TOP TIP - Recorded sessions are a good idea for evidence of good practice in the unlikely case of any legal action. You MUST make sure all participants are aware they are being recorded, and their consent is given in writing.
When dealing with large groups online, you may not be able to do pre-screening documents. Equally, you cannot guarantee that someone in one of your session won’t record your training and try and pass it off as their own.
This is where a disclaimer comes into its own!
There are a few different types of disclaimers you can use:
TOP TIP - Disclaimers are also essential for insurance purposes to set damages, liability, and safety expectations. You must speak to your insurer and find out what is the best clauses to include in a disclaimer to keep yourself and your clients safe.
To make sure the client is staying safe throughout the session to avoid injury, check for the following things:
Participants should be completely aware of what the activities will be. You should be aware of any impediments that would hinder the clients from completing them.
TOP TIP - It may seem obvious, but only perform activities and demonstrations that you are fully qualified in and legally allowed to deliver. For example, if you have yet to complete your Level 4 Obesity and Diabetes Management course, don’t advise on exercises to help manage insulin levels.
If you are a fitness professional or looking to become one, offering your clients the flexibility to train online is an essential service and allows you to widen your training community like never before to anyone with an internet connection. Understanding what is needed to cover yourself legally and ensure you’re providing a safe and enjoyable experience for your clients is vital and something many don’t consider when taking their business online.